For example, the HR department runs a KPI of 20 CVs received per month. This is a tactical KPI of the HR department, although it contributes to the overall goal, it does not completely guarantee the achievement of the company’s sales and profits.
Each different field will apply different types of KPIs, specifically:
Business KPI
Business KPIs are important metrics that help businesses evaluate overall business performance. Through business KPIs, businesses can track progress toward achieving long-term goals, thereby identifying strengths and weaknesses in middle east mobile number list operating processes, making timely adjustments to optimize performance and develop sustainably.
Important indicators in business KPI:
- Revenue growth
- Market share
- Net profit
- Customer growth
- Customer retention rate
- Customer Lifetime Value
Financial KPI
This is an indispensable group of indicators for any business. Financial KPIs provide a comprehensive picture of the financial situation of the business, including revenue, profit, costs, cash flow, etc. Thanks to that, leaders bob gelfond ceo/themelues and the finance department can grasp the business situation, thereby making strategic decisions on investment, finance and risk management.
Common financial KPI evaluation indicators:
- Revenue
- Gross profit
- Operating costs
- Net profit
- Return on Investment (ROI)
- Cash flow
Marketing KPI
In the digital age, marketing plays a vital role in attracting and retaining customers. Marketing KPIs help marketing teams measure the effectiveness of campaigns across different channels such as social media, email, SEO, etc. From there, businesses can evaluate the level of success in reaching potential customers, enhancing brand awareness and boosting sales.
Key metrics when evaluating marketing KPIs:
- Number of potential customers
- Conversion rate
- Marketing cost per lead
- Website traffic
- Social Media Interaction
- Website Bounce Rate
Sales KPI
For many businesses, sales is the core activity that generates revenue. Sales KPIs fanto data focus on measuring the effectiveness of the sales team, including sales achieved, conversion rate, average order value, etc. Through analyzing these indicators, businesses can identify bottlenecks in the sales process.