You hear it everywhere these days: influencer marketing – the hype in online marketing. Often use as a buzzword, many people wonder what it actually means. While influencer marketing can no longer be describe as a hype in other countries . But is already common practice, it is still difficult in this country. Is influencer marketing the new means of communication for B2B companies to increase sales figures?
First, what exactly is influencer marketing?
Basically, influencer marketing is nothing new vk database and is comparable to classic testimonial marketing. Testimonial marketing has always been carri out via classic communication channels. A well-known person lets their image shine through on the brand by appearing on its behalf in various marketing media.
Influencer marketing is basically the same thing, but here the use of a testimonial takes place primarily online, especially via social media channels. As the name suggests, influencers have a high level of influence on their users and can therefore influence the purchasing process. Compare to testimonials, influencers are email on steroids less the face of a brand and instead address the same target group as the company. Due to their reach, they can therefore act as a mouthpiece for a company.
Why does influencer marketing take place via social media channels?
Social media channels have given companies the opportunity to present themselves in a more personal, authentic and therefore more credible way. In addition, social media channels allow you to address your target group where they are, rather than hoping that they will find the company. Especially in an age of high comparability and transparency, social media marketing is proven to often be the decisive factor in purchasing decisions. Influencer marketing People believe neutral recommendations from other people more than advertising measures from companies.
An influencer who has a high level of influence on their target group can therefore communicate more credibly than a company with the same target anhui mobile phone number list group. This is why influencers’ recommendations do not take place on company channels, but on their own channels. Instead of hoping that users of blogs, forums, etc. will randomly exchange information about your own product or company and recommend solutions, you as a user intervene in this natural process of social media communication.