Influencer Reporting Tool: Key Features to Find the Perfect Software for Your Brand

A reporting tool helps you create and share campaign reports. These reports are based on the analysis of key influencer performance metrics

across all the platforms your campaigns are active on. But with so many options on the market these days, it can be difficult to know what key features you should look for when choosing a product. In this post, we’ll explain what key software features you need for effective campaign management and why it’s so important to measure the performance of your campaigns at all levels.

What is an influencer reporting tool?

Most brands and agencies use a range of software solutions to collaborate with influencers and launch marketing campaigns.influencer marketingOne of the most important solutions you should use regularly is a reporting tool.

A reporting tool analyzes your campaigns in real time and generates automated, instagram database customized reports . Reports typically focus on metrics including engagement rate,the earned media valueand the audience reached , which helps you understand the performance of your campaigns and whether they are meeting performance expectations and generating the expected results.

The most advanced influencer reporting tools, such as Influencity, also allow you to compare performance at the post, campaign, social network and influencer level . Plus, you can easily share your reports to keep your clients, colleagues and stakeholders up to date. All of this information will help you improve your current and future campaigns and increase their performance.

Key features of a reporting tool

When it comes to influencer marketing platforms, there are severalKey Featuresthat you should look for. These include influencer search and analysis tools, Influencer Relationship what equipment should I choose?Management (IRM) tools, campaign workflows, performance tracking tools, and features that help you with reporting and forecasting.

But what specific features do you need for reporting and forecasting?

Key features of a reporting tool include:

• Basic tools for tracking and reporting on campaign performance . These tools should measure key performance indicators such as engagement rate, reach, and how many times a post has been shared. More comprehensive tools also provide you with the earned media value of your campaigns and cost breakdown. Additionally, you should look for a solution that provides you with detailed audience insights , as this will tell you exactly who you have reached and where.
• The ability to generate, download and share automated reports .
• A series of tools to generate reports on different types of campaigns (product seeding, paid promotion, event invitations, etc.).
• Features that help you visualize each stage of your campaign , such as delivery status and content approval phases.
• An interface that displays your analytics with visual reports including charts, tables, and widgets to make data easy to understand.
• Analysis tools that explain clearlythe ROI of your influencer marketingand highlight key campaign results.
• Tools to measure your performance at multiple levels so you can see your growth over time.

Why it is so important to measure performance at all levels

The best way to gain maximum insight into your influencer marketing cameroon business directory ROI is to analyze campaign performance at each level.

This includes

• Campaign-level metrics: the number of accounts included in a campaign, the number of posts, and the total number of followers reached. It also includes the number of interactions achieved by a campaign and the engagement rate.
• Social network-level metrics: A breakdown Influencer Reporting Tool of the percentage of interactions that can be attributed to each social network.
• Influencer-level data: The reach and engagement a specific influencer has achieved with their sponsored posts.
• Post-campaign data: Post-campaign analysis that can help you evaluate what worked well so you can make strategic adjustments to your next campaign. 

All of these features are important because they give you a more complete and holistic understanding of the short- and long-term impact of your campaigns . Not only will you have access to analytics for specific posts, but you’ll also be able to see how each of your campaigns impacts your presence on social media platforms and how your campaign performance is evolving over time. Plus, if you work with multiple influencers, you can get a clear breakdown of who’s driving the results you need and who’s underperforming. 

With Influencity’s influencer reporting tool, you can view and measure your campaign results at all of these levels . Metrics related to your campaigns, posts, social media interactions, and influencers are displayed in real-time directly from an intuitive, easy-to-use, and customizable dashboard. You can also share multi-level performance results with everyone on your team. This makes it much easier to make data-driven, strategic decisions about your campaigns so you can maximize your business’s ROI.