The idea of any SEO is to conquer quality links, referring to backlinks that come from authoritative websites —that have strong links and good Branding— .
To achieve this goal, you need to put in the effort to attract the attention of website owners. This is what link baiting is all about!
Throughout the post you will find:
- What is link baiting?
- Link baiting vs link building
- How to create a link baiting strategy?
- 7 successful examples of link baiting content
Let’s go straight to the article, join us!
What is link baiting?
Link baiting, also known as “link bait” or “link bait” i uae phone number data n Spanish, is a strategy to produce web pages and digital materials that attract natural and high-volume backlinks to a domain.
These techniques make us more likely to be linked to from other websites.
And, as a good SEO technique, it improves our positioning in search engines , bringing us closer to a greater number of users with the hope of generating large numbers of potential clients.
You may be wondering, ” How much will it cost me? The answer: nothing!”
Paying for promotional content, after all, does not guarantee effective results and often results in financial and time losses. Thus, the idea with link baiting is to be able to make the most of the opportunities that are presented to us organically.
f Link Baiting that you can apply to your strategy.
But the main thing in this strategy is to produce web pages that generate so much value to the user that they say: “this content deserves to be shared with the world, it has very qualified information!”
Link baiting vs. link building: are they the same?
If you search for information on this topic, you will probably come across another similar term: link building . However, it is important to know that they are not the same thing.
While it is true that its objective is the same: to obtain inbound links, link building is responsible for seeking them in an “active” way, through actions such as guest posting , alliances with influencers in the niche or even dissemination on social networks.
In other words, link building involves an active movement by the authors of a website to get other external websites to link to it.
On the other hand, link baiting does so in a “passive” way. It is based on the virality of the content, generating information, exposing creative ideas, creating innovative and exclusive content that meets the needs of the buyer persona.
In this way, you attract the attention of your target audience who will share or link to your content because of the affinity they feel for it.
However, both techniques are not exclusive, on the contrary, if we use them together in a Digital Marketing strategy , we will achieve better results.
Knowing their differences and complementarity was essential. Now we can continue!
How to create a link baiting strategy?
Each link baiting strategy is different, as it depends on what type of inbound links you want to achieve. For example:
- Want to go viral? Ask them to share it on social media.
- Do you want more authority? The best option is a reference within a corporate blog .
Now, how to make an effective Link Baiting strategy? With two tips we will solve the day:
1. Statistical analysis
In Marketing, statistics are everything.
In this case, with them you can:
- analyze keywords using SEO tools, for example, SEMRush , for which you want to receive backlinks;
- competitor analysis to put together orig environmental and energy transition: the central role of Data inal material that will outperform them. You can use the SEMrush tool, which is especially suited for this type of situation.
Fundamental, don’t you think?
2. Define the focus and format
It all starts with focus . You want:
- attract?
- Entertain?
- Inspire?
- Educate?
- Convince?
Once you have defined the objective, it is now time to define the appropriate format that may interest the buyer persona.
For example:
- Pillar articles: These are extensive dt leads articles that cover a topic as fully and in-depth as possible. These are commonly used as references in blogs within the same field, so they must contain truthful information;
- News and interviews: perfect for getting inbound links from social media and traditional media;
- controversies, comparisons or debates: they have a high level of visibility and, therefore, many backlinks.
Generally speaking, you should focus on an idea that is juicy with a well-detailed purpose and a visible and interesting format.
For link baiting, the value is in the content itself, which is responsible for creating audiences or target audiences, which in turn helps in the creation of content and allows adding value to brands .
Next, you can plan outreach to kick things off , which begins with choosing what type of content will work for you specifically.
Shall we move on to some examples? Let’s continue!
7 examples of content that works for link baiting
We’ll list 7 examples of content that works for