Ensuring that your site appears in users’ searches is essential to the success of any Digital
Marketing strategy .
To achieve this goal, it is normal that you invest in SEO strategies , Content Marketing and a series of
other actions that can attract the attention of search engines and, therefore, increase the traffic to
your website .
However, there are likely to be pages on your site that you don’t want search engines to crawl, such as
login pages and pages that contain files that are only accessed by customers or team members.
To help you hide these pages, there are robots.txt.
What is robots.txt?
Robots.txt is a file that should be saved netherlands telegram data in the root folder of your site, and
tells search robots from Google , Bing , and many others which pages on your site you do not want
these Internet search engines to access .
And as the name suggests, robots.txt is a .txt file that can be created in your own notebook, excluding
the need for a tool to create it.
Robots.txt uses the standard Robots Exclusion Protocol format, a set of commands that search robots
use to tell directories and pages on your site that they should not access.
Since the file is saved directly in the root folder of the site, accessing robots.txt files from other pages
is quite simple: just type the address of the page into your browser and add the
command “/robots.txt” to the end of the URL .
Doing so can give you some interesting insights and let you know some addresses that your
competitors want to hide from their pages.
What is the robots.txt file for?
As we said, robots.txt is used to give voting for advanced people or a pact with the devil in practice specific orders to search for robots.
To help you understand a little better, we have listed its specific functions.
1. Control access to image files
Robots.txt can prevent image files on your cob directory page from appearing in search results.
This helps control access to certain important information, such as infographics and technical product details .
Since they are not displayed in search results, the user will be forced to access your page, which may be more interesting for your company.
However, it is important to note that robots.txt does not prevent other sites and users from copying and sharing your image links.
There are other tools to help you achieve this goal.
2. Control access to web pages
Your page is also made up of non-image files, which are the web pages on your own domain .
In addition to preventing search engine robots from accessing pages that are restricted or irrelevant to your strategy, using robots.txt helps prevent the server hosting your site from being overwhelmed by search engine results, helping your company save money.
However, it’s important to remember that, just like with images , users can still find some of your pages if they link directly to them.
3. Block access to resource files
In addition to blocking images and your web pages, robots.txt can be useful for blocking access to other, less important scripts and stylesheet files, saving your servers.
However, you should also use this feature with caution, especially if these features are essential for your page to load correctly, which can make it difficult for crawlers to work and hinder their analysis of your page.
How to create a robots.txt file?
Creating a robots.txt file is very simple, only requiring knowledge of a few specific commands.
This file can be created in your computer’s notepad or other text editor of your choice.
You will also need access to the root folder of your domain.
To create a robots.txt file, you need to access the root of your domain, where the file you created will be saved.
After that, you’ll need to know some of the robots.txt commands and syntax.