- The objective of SEO techniques is to get the page to rank in the top positions! thereby improving visibility and increasing the chances of attracting customers.By ranking a page! SEO “tells” search engines what it’s about and why users would care to see it. Good ranking means that the top five results on the first page get 67.60% of clicks! while the first result gets between 19.3% (desktop) and 27.7% (mobile).
What does this mean? In principle! the website is positioned as a leader in its niche in the eyes of users. Moreover! compared to traditional advertising! which offers 1.7% conversion! SEO represents 14.6%.
Before achieving this conversion rate ! it is necessary to determine the performance of the page through an SEO analysis. How to do it? Using the steps and tools detailed below.
How is SEO analysis performed?
Determining page performance to allow Google to index better and reach more users is the goal of SEO analysis.
Now! what does this analysis consist of? From the external to the internal of the website! between the suggestions of Bluleadz and Woorank it is possible to delimit the following steps:
1. Technical aspects of the page
It covers everything related to loading speed on mobile and desktop devices! as well as page structure; the goal is to detect problems with search engine crawling . It includes reviewing:
- Robots.txt files: prevent search engines from indexing areas of the website! as they make it difficult for Google robots to access the page.
- Crawl errors: The most common is 404! this and others! such as broken redirects! must be fixed to redirect to pages with content.
- Sitemaps: These show Google the important pages on nigeria phone number data your website that it is analyzing. They can be created using sitemap generators.
- Loading speed on different devices: Fast website loading allows Google robots to navigate the site just like users.
2. Internal structure of the page
It refers to the review of the tools that present the content! such as:
- Keywords: These help Google bring potential cpa email list customers who search for the terms included in the content to the page.
- H1 tags: The header or title of the document should bill bither bashkëthemelues dhe ceo be added to all entries with this tag! preferably using keywords.
- Optimized titles: the analysis determines whether the length is correct (ideally maximum 70 characters) and the inclusion of keywords.
Copyright by Contact Lists