“Don’t shoot sparrows with a cannon.” Remember this wonderful Russian proverb?
For some reason, in business we always forget about this. We pour a ton of money into advertising, inflate our staff, somehow optimize sales… but the profit comes in with a creak. “How so? What’s going on?” many people wonder.
At the same time, even the best consultants sometimes cannot help. And all because the key problem is not in the internal structure of the business (although everything is usually sad there) , but in the choice of the market in which you work.
There are 3 major stages in the life
If you find yourself in a mexico telegram data growing market, then with the most crooked and terrible marketing, zero sales and poor understanding of business processes, you will have clients. Simply because demand is higher than supply.
In Russia in the early 90s, almost any market was like this. Today, this is visible in many IT markets (for example, mobile applications or promotion in social networks).
Often, having entered such a market, an entrepreneur feels like the king of the mountain. And this feeling evaporates suddenly when the market stagnates. Typical mistakes when holding sales. Mistake two At this point, supply and demand stabilize a little, and then it is time to bring marketing to its senses, build some sales systems, and so on.
At the stage of stagnation, many fall away shouting: “
What terrible times have come, european leads the government is strangling us, come on, give it all back!”
This is normal, although there are some who are truly surprised by this behavior.
At the stage of recession, as a rule, only a few remain. This is the stage when the market is divided, the systems are built and it is very, very expensive to break into it. At the same time, supply becomes more and more demand.
The problem with most entrepreneurs is that they come to a market that is already in a state of stagnation (they are usually smart enough not to get involved in a recessionary market).
For example, about 5 years ago, some of my friends decided to sell household appliances. They saw the great success of many stores and wanted to achieve the same result. However, they did not achieve much. Some, of course, increased their standard of living due to competent niche and correct USP, but most, having played with the business for 1-2 years, simply left.
Why does this happen? It’s simple
People see that “the topic is going” and try to jump on it. As a rule, they soon get tired and leave with the words: “There is no money in household appliances (insert the necessary market yourself.