First, you need to find a current topic that can be adapted to your niche market and be one of the first to publish content with an opinion on it.
This is a type of link baiting content that is effective if you know how to find accurate information quickly.
This way, you can arouse curiosity about a new product and, in this way, you will be able to position yourself before your competition when it becomes a trend.
To illustrate, we are in the Geek world, where Pokémons abound in its most successful smartphone application: Pokemon Go . This App has changed the way of perceiving the world for everyone who is passionate about the subject.
The first people to write about this phenomenon received a huge number of mentions and shared articles.
This is also a common strategy in more specific sectors of economic activity. Some examples of specialized media that are always linked as references in their niches are:
- TechCrunch , in the startup and technology market;
- Search Engine Journal , in the SEO sector;
- PuroMarketing , a large Hispanic media outlet in the industry;
- inter alia.
4. Lists as an information resource
Its effectiveness is due to the fact that we can choose uk phone number data any topic, listing a series of aspects that can be shocking just by reading the title, sparking the reader’s interest by inciting them to enter and read to the end.
A clear example? We rockers know that this technique is very common. To give you an idea, here is an example with our list of 31 Digital Marketing metrics that you should follow to make your strategy successful .
5. Digital tools
Correctly understanding and assimilating the buyer persona is an essential aspect of any strategy.
We must know that:
- It is a semi-fictional representation used in Marketing to represent the company’s ideal client and understand who its consumer is and what can be offered;
- They are essential to create more precise marketing strategies and obtain clear ideas about how, when and why to speak to the customer.
However, is it possible to create a “persona model” digitally? This is where Rock Content’s Persona Generator comes in .
This is a digital tool that you can use as many times as necessary . One of the advantages of our people generator is that it saves the information in PDF format so you can print it and distribute it to your entire team.
This way, everyone will be notified about who your buyer persona is.
Don’t you think it should be on most blogs that talk about Content Marketing? Well, that’s how it fits into the link baiting strategy.
6. Maps
Maps ? Yes, maps! They are a new format for successfully getting backlinks naturally. Although they are graphically very similar to infographics, they are actually different.
The size of the image does not require much moving from a carbon funnel vision scrolling to be observed in its entirety, focusing on important data depending on the map and regions.
The Ahref blog explains this very well, in fact, there are several educational examples of how you can develop this idea of data on maps.
It’s a type of content that isn’t oversaturated, so it’s a fascinating opportunity to test it out and get great results.
7. Relate themes that are not similar
Am I asking you to talk about one topic and then suddenly jump to another completely unrelated topic? Sure, why not!
Relating two topics, such as social media and sex , as HubSpot did, will generate interest in a very curious audience and is usually shared and linked quickly and easily.
I told you from the beginning that you had to be creative, remember? Make a difference.
Conclusion
We have reached the end of the post. Today you learned something new: link baiting. A tool that provides us with visibility, authority and engagement.
Let’s review some important aspects:
- You must do a thorough study of the niche we will enter;
- the focus, format and type of content to be produced must be defined;
- you must create your buyer persona (and you can do it with our generator);
- You have to produce content that is valuable and different, whenever possible;
- Don’t forget about interactive content! It’s a branch known as Interactive Marketing that you can’t miss.
And finally, be very creative. Arousing the dt leads interest of an audience is not an easy task and there are many ways to try it.
However, if we are innovative and, above all, original, rest assured that we will meet the objectives proposed in our Marketing strategy.
Aside from link baiting, we also find link building. It is no secret that within Digital Marketing it is one of the most valuable and powerful tools that SEO has.
Are you ready to learn everything you need to know about this set of techniques? Here is our Ultimate Guide to Link Building . Don’t miss out on this amazing material!