The Performance Max (PMax) format was presented by Google in. November 2021, and was intended in particular to replace the Smart Shopping and Local Campaigns formats, two types of campaigns with very different objectives.
This type of PMax campaign allows you to broadcast on all. Google finland phone number library networks (YouTube, Display, Search, Shopping, Discover, Gmail and Maps) and is automated in several aspects:
Bidding definition
- Our Max CPC is automatically managed by Google’s algorithm, so as to respect an. ROI or CPA objective, which you set at the campaign level. You can choose the conversion you want to optimize. An acquisition, a sale, a store visit, a store sale, a personalized indicator, etc.
- Creating ads: like Responsive Search Ads, you need to provide the tool with a series of titles, descriptions, but also a product feed, visuals and videos, and Google will take care of creating a combination of text, image and video to generate your ad. If you don’t import a video, Google will create one for you, via the imported images.
- Choice of distribution network: Google will decide where to display your ad, based on your budget, your creative assets, the available placements at a given time, and your performance objective.
- Audience selection: While it is indeed possible to provide audience signals to a Performance Max campaign, these will only be observation signals and not targeting signals. It is also not currently possible to exclude audiences within a PMax campaign. As with distribution networks, here too it is Google that decides uae cell number to whom your ad will be displayed.
What questions does Performance Max raise?
Performance Max is therefore a product that can operate cost of an on-demand app per feature almost autonomously. Provided that a few elements (budget, objective, creative assets) are provided to the purchasing platform.
And this raises several questions, at different levels.