Yesterday I came across a note about Bitrix 24 on Lifehacker . I use this system myself. The system is still raw, but I like it. However, Bitrix made a marketing mistake in this article.
At the end of the article, the authors shared the good news that newcomers receive a promo code. Of course, the idea is clear. I want to bring more clients to myself.
But there is one unpleasant moment
The main point is that such “moves” immediately have a negative impact on regular customers.
I am a rather pragmatic person and I am quite loyal to marketing moves. But still, there is some hostility inside. As if I was deceived somewhere.
What should have been done in this situation?
There are two ways out.
Solution #1 – give the code poland telegram data to all customers. This would not irritate real customers.
Solution #2 : Segment your audience so that real customers don’t see these offers.
In this case, only Exit #1 would be logical.
Then regular and loyal customers would become even more loyal. Imagine how happy regular customers would be and how they would become viral carriers of information about Bitrix 24? How many bloggers would write about it?
And in today’s situation Top 50 Telegram Channels for 18+ Content there is no point in writing about this, and some will write negative reviews about it.
P.S. And this is not only a problem in Bitrix24, this is a problem of many advertising campaigns. Love your clients.
UPDATED:
Another Way out #3 was born from the comments – give existing clients some other bonus. Roughly equivalent in attractiveness. On the one european leads hand, this will attract newcomers, on the other hand, existing clients will also be happy.