The appropriate content can vary greatly from industry to industry. In any case, however, you should cover the core topic and on one website thus the core competence of your company holistically. You should no longer optimize a website for each keyword, but rather create a topic page that covers the topic in full.
The challenge of such a topic page is to convince the user of the company and its expertise and to guide them further in the best possible way. This is the only way to build the necessary trust to consider you as a supplier. There are a wide variety of ways to cover topics holistically. To do this, it helps to analyze the top search results for a loan database keyword: which terms appear on the websites and how deeply is a topic covered? For example, introduce a guide to be able to cover a topic in depth and holistically and at the same time offer added value for your users. Use content formats other than pure text to increase user engagement. For example, explanatory videos or infographics.
User engagement is also a strong signal
Google that the website is meeting the user’s needs. If users click on a search result in the Google SERPs, stay on one website the website for a long time and interact with it, these are positive signals for Google. Since the introduction of the RankBrain update in 2015 . It has become even more important to esg investment in japan keep users on the website and encourage them to interact. But this can only be achieved with captivating content and a high level of user experience.
Google’s RankBrain is a supplement to Hummingbird and is intended to further improve the quality of search results. RankBrain relies on machine learning and thus learns independently from experience . Which search results are optimal for which search queries. RankBrain is intended to be able to better interpret previously unknown search queries. This makes RankBrain particularly exciting for the B2B segment . Due to the high relevance of long-tail keywords, i.e. Very precise search phrases, the search volume in B2B is . In our experience . Significantly lower than in B2C. This means that Google has a much smaller database in the B2B segment and often has to learn which results are optimal for the search queries.
It is therefore essential to offer the
Right content from the start and to signal to Google that . Users are exactly in the right place on the website. This anhui mobile phone number list is a great on one website opportunity for B2B websites. Some SEO experts see RankBrain as the so-called PhantomUpdate that caused a stir in May 2015. At the time, only an update was announced that also messed up the search results. However, Google did not provide any details at the time. Today, RankBrain is considered one of the three most important ranking factors alongside content and backlinks.