Facebook advertising is one of the most interesting tools that digital marketers have to reach a wide audience and with endless customization possibilities. But what’s more, Facebook Ads just keeps growing! Recently, the most popular social network in the world has surprised us with a new advertising option: in-stream videos.
Facebook launches a new location
How does Facebook Ads work for in-stream videos?
In broad terms, this new feature is exactly what its name suggests: the possibility of Peru Mobile Phone Numbers Database short video ads within Facebook Ads live videos . Unlike other traditional advertising formats, in this case the video will not be the same for all users who are watching the broadcast, but will depend on the characteristics of the user and the chosen targeting options.
As expected, this option will only
Be available for campaigns that have chosen the “Video Views” advertising objective. In-stream videos are available as a separate (but not stand-alone) placement. To be able to activate them, you must choose the “In News Feed” placement.
” Facebook allows you to insert short ads
within the live videos.”
With this new feature, you can combine the pull of live videos with all the targeting options BT Leads Facebook advertising How to Build Telemarketing Examples accustomed us to. You can also exclude one or more video categories in which you do not want your ad to appear, but you should keep in mind that if you select this option, it will not appear on videos that are not in any category either.
If you already advertise on Facebook
you can add this placement to existing campaigns or create your in-stream ads from scratch. In either case, you’ll be able to see reports on the performance of these ads separately.
In-stream videos on Facebook
2016 has been the year of live video, and the trend is only going to grow. In April of last year, Facebook jumped on the live video bandwagon with the launch of Facebook Live , taking advantage of the momentum of its large user base.
For brands
Facebook in-stream videos are a fantastic opportunity to connect with their audience and demonstrate authenticity. Early data on their use shows that live videos are much more cost-effective (no production and editing costs), have great potential to engage users, and increase the quality of viewing (users spend three times more time watching live videos than pre-recorded ones).
