I recently finished reading the book “Contagious” by Mann-Ivanov-Ferber. I’ll be honest, it took me a long time to read it. It seemed like I could “swallow” the book, but for some reason I kept putting it aside. I read a couple of chapters and then put it aside again.
The problem was that I really
wanted to try the advice from the book. The STEPPS technology “hit the nail” especially well.
The essence of the technology new zealand telegram data is to make people look different from everyone else when they talk about you or your product. Then you need to figure out how to present the information so that the buyer’s environment constantly reminds you of you.
Then think about what emotions
The product should evoke. Then decide how your product will help a person become special and what practical value it will bring. And finally, “pack” everything into a story.
Seems simple? I wouldn’t say so
It’s pretty exciting anyway.
The book is full of examples. european leads People’s behavior patterns are described in great detail.
I recommend it to anyone who How to add another user in windows 11 works in sales. Especially complex sales.