Especially in today’s fast-moving world, there are often only seconds to convince. For landing pages, this means that they have to convey to users in a fraction of a second . What advantages they have to offer. Otherwise, they will leave again. It is therefore important . SEO optimization that you meet the users’ expectations 100%. On the one hand, the above-mentioned stages are essential for this. On the other hand, the website has to be visually convincing as well as . Content-wise and lead the user to the goal without detours or distractions.
This is where it gets a little tricky
If the landing page is to rank well in Google. This is because Google loves relevant and high-quality content – especially since the Panda update . But it is precisely this valuable content that we want to market business owner database to generate leads and not make freely available. In order to reconcile the two, user guidance plays a key role.
Users must be guidd to the lead goal even despite SEO-relevant content. They must not be bore or even put off by irrelevant text. The content of this text is often not even new to them, as they are already very familiar with the topic as users, for example.
But what does that mean in concrete terms?Offer Google valuable content, but in such a way that it is still of add value and attractive to your target groups. Google loves it when a website deals with a topic in detail, but a user of CRM software email on steroids does not need to be told what CRM actually is.
And if that is the only thing the website offers them, apart from a call to the lead goal somewhere at the end of the page, where the user has to scroll first, it is hardly satisfactory. So add value to your content on the landing page.
This can be done using formats other than pure, informative text, such as videos, infographics or even references or customer opinions, which create a lot of trust. This also creates user engagement, which in turn plays into the SEO optimization hands of Google’s RankBrain update. RankBrain relies on artificial intelligence and learns from user behavior whether the results select by Google are also relevant and helpful to the user.
So if a visitor stays on a website for a longer period of time and interacts with it – which includes filling out a lead generation form – that is a very good signal for Google.
Although a lot of vari content contradicts the fact that users must not be distract in order to find the lead goal, if the user guidance to the lead uab directory goal is optimal and the freely accessible content already creates a good feeling, conversion and search engine optimization can be brought into line.
Because Google loves it when websites with different content formats provide information. Integrate the landing page into your website and do not create a separate landing page. Because only through the other pages of your website can you create breadth of content.
In addition, the previous ranking of your website can also have a positive influence on the ranking of your landing page. Create proper topic pages, especially for the information phase. These offer entertaining and attractive content that is freely accessible and can be easily optimize for Google. Then market your actual lead goal on the topic page and promote it in such a way that no one can resist requesting it. Of course, this requires that you keep what you promise with the lead goal. Otherwise you will lose trust.
Overcoming all hurdles with confidence
Place the most important content of your website in the visible area without having to scroll. Be concise and name the lead goal and its advantages. Use an emotional presentation – both in terms of design and content.
Avoid the common, purchasE stock photos that do not convey any emotions. Always give the opportunity to reach the lead goal directly, without larger, Google-relevant content getting in the way. SEO optimization Communicate in an activating and to-the . Point manner and encourage the realization of the lead goal by using the right call-to-action (CTA).
This starts quite mundanely with the title and description of a landing page that are display in the search results. Here you can stand out from the competition on the Google search results page and arouse curiosity about the lead goal.
Program your website to be SEO-friendly and use the elements that are relevant for Google. Use meaningful headlines to guide your visitors to their destination quickly and without detours. The latter are also very important for Google. Use lists to provide a quicker overview.
Create trust through your landing page, because only those who trust a provider will leave their contact details there. Trust can be achieved in a variety of ways and the combination of these then gives the user a good feeling. Elements that create trust can be certain seals . Fulfill standards, direct contact persons . An attractive and convincing design and mundane things like compliance with spelling and grammar.