Stick to a few fonts in different weights

A guest blog by Ryan Gould (Vice President of Strategy and Marketing Services at Elevation Marketing)

If you want to build the perfect startup website, first understand why a website is important . Too often, startups dive into building a website without having a clear vision of why they are doing it and what they want to accomplish. Your website is the sun around which all your other strategies revolve. And the end goal of those strategies is conversion. So the ideal startup website should be designed and optimized with conversions in mind.

1. Design

To achieve its goal, your site must have a good design, good user philippines whatsapp number data experience with ease of use, consistency and good content. Did you know that 38% of users will leave your website if they find it unattractive and 75% of users admit to making a judgment on the credibility of a company based on its website design ?

Some points to remember:

1. Keep it simple. Less is more.

Google study found that websites what is an influencer marketing agency? with high visual complexity lead to more negative first impressions than websites with medium or low complexity — and users made these judgments in 17 milliseconds. You only have one to make a good first impression. Many agencies that email leads database offer web development services advise new website owners to always start with a small, simple site, as there is always room for a redesign later.

2. Stick to a few fonts in different weights and variations .

Just because you have a lot of fonts doesn’t mean you have to use them all. Each font conveys a feeling, and you know what too many feelings can cause? Confusion. Reread #1.

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