Surprising your social media followers is becoming more and more difficult every year, but it is still quite possible. The main thing is to be creative, feel your audience and remember to watch the market leaders (bloggers who set trends). And don’t be afraid of experiments and unusual mechanics.
Let’s discuss what is included in the promotion toolkit mobile phone number data of an SMM manager who wants to surprise subscribers.
Method 1. Show the inside of your business
Yes, the trend is not new, but it still works great. Of course, it should be interesting. It is important not to make boring videos on the fly from one angle, but to shoot professional videos on a good camera, with good voiceover or music, dynamic frame changes.
For example, you can make a video about how your cool content is prepared. How a creative strategy for an advertising campaign is devised, how the method 5. video in tiktok format filming takes place, how Stories are made. Usually, at such moments you don’t have time for Stories, but try not to forget about it at least once and you will see that it will turn out cool.
Method 2. Make the visual really beautiful, even if the niche does not imply it
Some strange advice, right? But visuals are a super important tool for promotion, even if they seem simple. Imagine that you need to manage an account for a ceramic factory in the b2b segment. Or a simple, unknown bakery. How many ideas came up when you thought about such niches? And their clients are on Instagram. And maybe even on Pinterest.
It is important to show the aesthetics, the beauty of fax list such profiles. To help subscribers look differently at seemingly boring and uninteresting things.
Method 3. Let experts, guests manage the page
Once upon a time, this trend was in accounts that developed thematic communities (profiles about travel, psychology, handicrafts). Today, it is returning to Instagram pages, but in a slightly different format. More expert, interesting, high-quality.
Often it happens according to this scenario:
- In the morning, a person (often an expert in a niche – for example, a marketer of a well-known Russian company in an account about marketing) says hello and says that he has taken over this account today and will be running Stories all day.
- Then there is usually something non-work related, personal – preparation for the work day, breakfast, other morning rituals.
- Some kind of working, practical content – answers to subscribers’ questions to the expert, demonstration of work processes.
- Thanks to the audience and farewell.
If you publish such content at least once a week, you can not only surprise your subscribers, but also get new traffic.
Method 4. Let non-SMM employees manage the page
Another popular format that greatly increases reach and helps make the audience more involved, active, and interested.
It would be ideal to invite someone from the top management. But often such people do not have time for Stories (and they take up a lot of time, especially for non-professionals). Then it is worth paying attention to charismatic employees who feel comfortable in front of the camera, can joke, show character, emotions. And a little later involve the entire SMM team and show who is behind the profile and content.