First of all, what are the goals you want to achieve
As we have seen, there are now a multitude of app tracking tools to collect data within your application. However, […]
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The UX & Analytics mix
This solution typology allows you to combine qualitative insights from session replay with quantitative insights from the events and properties
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Measuring user engagement with Features
Another major player in the section, it is a complete American analytics solution with strong customization potential. Its data exploration
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Web Analytics tools
Web Analytics solutions are solutions designed to help you understand how different content on your site drives users to convert.
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What the adequacy decision contains
! !In its adequacy decision of 10 July 2023, the Commission first ensured that each principle of personal data protection
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Are there any use cases where I can run Performance
Depending on the results of the previous points and adding into the balance the risks/disadvantages of the solution, a decision
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Integrate Performance Max into your Media Mix
As we have seen, Performance Max marks in many ways a turning point in media buying within the Google Ads
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What is the place of advertising and publicity in Performance Max
We must accept that Performance Max is a campaign where: You don’t decide exactly what your ad will look like:
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What questions does Performance Max raise?
Performance Max is therefore a product that can operate almost autonomously, provided that a few elements (budget, objective, creative assets)
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Max Performance, Google Ads’ current priority
The Performance Max (PMax) format was presented by Google in November 2021, and was intended in particular to replace the
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Max Performance, Google Ads’ current priority
The Performance Max (PMax) format was presented by Google in. November 2021, and was intended in particular to replace the
Digital marketing
Cost of an On-Demand App per Feature
Most people know Uber as an app they download from an App Store or Google Play. The app is cool