When socially relevant issues meet marketing , interesting synergies are created, in which the common mission becomes to reach as many people as possible, to send powerful messages to every part of. Therefore, the world. We are in October, the month dedicated to the fight against breast cancer , a […]
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After an intense day of virtual screaming to celebrate Caps Lock Day , it’s time to calm things down and get back to good manners. Today, in fact, we’re talking about Netiquette , that is, that unwritten rule that teaches us how to behave correctly in the wild world of […]
Do you have an e-commerce site and want to get the most out of your discount campaign for Black Friday and Cyber Monday? Here are the 5 cornerstones of every successful promotional campaign, especially for the hottest discount season of the year! Black Friday, Cyber Monday, Christmas offers and sales: […]
Remarketing is a strategy that allows you to “chase” users. Who have visited a site, but who have not completed the desired action. And therefore have not generated the conversion. It refers to a form of online advertising aimed at connecting with people who have already previously interacted with the […]
If you share our passion for digital marketing, you surely understand the importance of having a well-crafted landing page. This page plays a vital role in attracting new customers and capturing the attention of those who visit your site. If, however, you are new to this field and have never […]
Don’t worry, no personality test: today we’re talking to you about a very useful tool in building a brand called Jung’s archetypes. If we have to make our brand unique compared to the competition and position ourselves in the consumer’s mind, we need to get noticed by doing two main […]
Social media marketing is a double-edged sword. With the right preparation it leads to enormous results but if you improvise. An expert and hire the cousin on duty without strategy or resources , in the best case scenario you lose money, in the worst case you ruin your reputation. . […]
This phrase from Baci Perugina opens the door to a reflection that is anything but banal. Let’s try to understand what Experiential Marketing is , on and how to add value to your marketing operations, with some simple examples. via GIPHY What is Experiential Marketing Experiential marketing indicates that set […]
Instead of dozing on the sofa in front of the fireplace during the holidays, beached like whales, after having eaten everything from lasagna to fish, from appetizers to brontosaurus stew, up to grandmother’s blood pressure pills… you have decided to venture into Mirkwood of Marketing. via GIPHY Well, you are […]
Can’t wait to bite into nougat, pandoro and panettone (strictly without candied fruit) while humming it ‘s the most wonderful time of the year ? Us too, despite knowing that the impatience for the magical Christmas break is directly proportional to the amount of work to be completed before returning […]
