them into a spreadsheet and then categorize them by potential traffic volume, difficulty, and degree of relevance to the site you’re writing for.
For example, when you check the homepages of ServiceNow, one of Nlyte’s competitors that ranks well for the keyword “CMDB” , you can see that “ITSM” is also one of the top keywords driving consistent traffic to ServiceNow’s site.
Leverage SEO tools to identify content gaps](image3.png) (Image source: Ahrefs)
However, “ITSM” isn’t a high-performing page or keyword for Nlyte. We’ve identified the content gap . When pitching a guest post to Nlyte, you should focus on the keyword “ITSM.” The more your topic and audience fit together, the greater your chances of success.
Send high-quality emails
To land a guest post in a coveted publication, you’d better specific database by industry pitch it in a way that makes it stand out, or it’ll be buried with the thousands of others before you.
Most people submit guest posts to blogs and publishing sites without much prior research, as it’s a more accessible and cheaper way to get published. Don’t you want to land a spot as a recurring columnist on a high-authority blog?
You have to offer quality content. Something worth paying for. Now’s the time to present the list of ideas based on your content gap analysis and explain how their competitors are ranking for these terms while they aren’t. Explain that your new content will help them outrank their competitors.
As a bonus, try sweetening the deal by offering to hong kong phone number promote the article on social media or email lists.
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The greatest reward comes when your blog posts 10 tricks to help increase sales from facebook ads help a company save thousands of dollars on content writing, editing, and publishing, while outperforming their competition.
Conclusion
Link building is the key to improving SERP rankings. Why? Because links are votes: the more authoritative websites link to you, the more popular search engines like Google will believe your site is.