The highest level, call “Top of mind”, is when the brand is the first to come to the consumer’s mind when listing brands in the same industry.
“Spontaneous awareness” is when a phone number library consumer remembers a brand name. The highest level call “Top of mind” but names a different brand when first mention.
“Induc awareness” is when a consumer remembers a brand only when prompt with the name.
At the stage of realizing the ne and searching for information, you can attract the user’s attention to the brand through positive feback from the audience on large industry forums and in communities on social networks that are relevant to the topic. On forums, users quite often ask participants to recommend a product or brand, help with choosing products, or share their opinion. The distribution of positive articles and video reviews about your product also contributes to the growth of knowlge about your brand.
For the purpose of recognition, it is also worth working with search suggestions. When a user enters a search query, the system can recommend a brand that users most often ask for when accessing a search engine:
How a Company’s Reputation Affects a Purchase Decision
At the stage of evaluating alternatives, a company’s reputation plays a particularly important role.
Working with reviews
According to data, collect by Yandex bas on the results of 2022, product reviews play an important role in the purchasing how to use the buying cycle in email marketing process. Most online buyers – 96% evaluate reviews before making a purchase.
It is important to note that reviews are taken from at least four sources, and more than 79% of users compare reviews on several sites. The absence of reviews for a product or service also alerts the buyer.
Reviews can be of different nature: about the brand, the store, the product and the materials from which it is made.
According to another study, 94% say a negative online review has discourag them from making a purchase.
Below are the data another study, publish in 2023:
83% trust online customer burkina faso business directory recommendations and reviews more than traditional advertising.
86% of users are willing to pay more for services from a company with a higher rating, positive reputation and reviews.
84% of marketers agree that building consumer trust will be a top marketing goal in the near future.