In the last post I touch. on the topic of mistakes in sales.
The main problem of those companies and people who make a sale is a certain formalism. They think that by lowering prices and giving a “cap as a gift”. they have already done everything that ne.s to be done.
No way
Every sale is a story.
I have been learning from Jeff Walker for a long time. who came up with the Product Launch philippines telegram data Formula technology about 10 years ago. Just recently we translat. the 4th .ition of this invaluable product. I look. at it again and realiz. why most sales fail. It’s simple. They have no history.
That’s literally what happens. A person makes a sale simply because everyone else does it. european leads Which is fundamentally wrong.
It is vital to understand the power of story.
Why are stories so important?
Today. unfortunately. the number of religious people is not as large as it was several centuries ago. However. religion. in addition to some moral laws. is also .ucation. And mass .ucation of people.
How do many religions manage to .ucate people en masse. often illiterate ones?
Stories!
Look at the main religious books: the Bible. the Koran. the Talmud and others. What is this? A textbook? A guide? No! It is a collection of stories.
People are very good at accepting different stories.
Your sale should be the same. It shouldn’t just be a discount or a gift. It should be a story.
Why are you having a sale? Never mix potential and real clients What do you want to convey? How did you come up with this? Why should you take advantage of this offer?
You ne. to answer these questions yourself.
In our Turbo Sale training. which we do every year. people get different results. But invariably the best results are those who made the sale into a story. When people make videos and convey to the audience the story of why they decid. to have this sale. It works just amazingly.
For example. one of our students compar. the sale in 2012 with the one we gave him in 2013.
In 2012. he earn. about 500.000 rubles net from the sale. Not bad? Considering that this is a home business with only 2 employees. the result is interesting.
But what happen. in 2013?
We help. him make a Turbo Sale. And the result has already become 6.500.000 rubles net! Do you feel the difference?
Were there any changes in approach?
Yes. there were! But not the kind where you have to work 13 times harder. Not at all. About the same amount of work was done. The difference is in the approach and the history of the sale itself.