This better fits with a fact detected by Hubspot: customer recommendations and word of mouth are the factors that most influence the purchasing process.
4. Get to know your customers better
Data Driven Marketing makes it easier for companies to collect and process more detailed information about their customers , allowing you to better profile your users and holistically understand their behavior .
In virtually any digital channel, it is possible to collect data to better define your audience, thoroughly understand their needs and, therefore, have all the inputs to design a more effective customer-oriented marketing strategy.
5. Build loyalty among your users
Finally, a satisfied customer will not only remain uruguay phone number data loyal to your product, but may become an ambassador for your brand .
Customers who maintain an emotional relationship with a brand have a 306% higher lifetime value and will recommend the company at a rate of 71%, instead of the average rate of 45%, according to a report by Motista.
With these projections, don’t you think it’s worth starting all the efforts to please your consumers? This is where the need to implement a customer-oriented marketing strategy lies.
5 Keys to Creating a Customer-Oriented Marketing Strategy
Now that we have understood the importance of customer-oriented marketing, the next question is: what should we take into account when building a strategy that has consumers at the center of it ?
A customer-oriented strategy should follow these steps:
- research to be clear about your Buyer Persona , their interests and needs;
- determine how the company’s product can be adjusted to meet those needs;
- create differentiated products/messages to serve each Buyer Persona.
Now, below we give you 5 keys to land your strategy.
1. Invest in interactive experiences
One of the advantages of Digital Marketing is that you have control over the type of experience that users will have when they interact with each of your digital channels, from the moment they don’t know you until they become your customers.
And better than designing a flat experience is creating an interactive experience, since interactive content gains twice as much engagement as static content according to DemandGen .
Thus, interactivity in Marketing is especially useful for:
- capture better quality data ;
- nurture your leads;
- retain your customers;
- improve your engagement , and
- Offer your users real spaces to demonstrate their strongest pain points and what they are most interested in discovering.
Between quizzes and questionnaires, infographics the first time after leaving and interactive videos, calculators and other types of interactive web pages , you can create a memorable content experience for your users.
A success story is Nequi , a Colombian money management application that is an expert in creating interactive content on its corporate blog .
They alternate blog posts, infographics, videos and tests (like this one “ Is it time to quit your job? ”), which not only encourage longer periods of time on the website, but also entertain and help build a bond between the user and the brand.
Likewise, with each response they receive in dt leads their quizzes and other analytics, Nequi is able to better understand its users in order to continue creating the content they appreciate most and cultivate that relationship.
Another example is our Marketing calculator, where you can do the math and define important aspects of your budget:
2. Create high-quality digital channels
Just as important as creating interactive experiences is having a secure, well-structured website with good technical performance to ensure the best customer experience .
And according to Pingdom , 70% of customers say that site speed affects their purchasing decisions. This is just one of all the technical aspects you should be taking care of on your website!
You can start your WPO ( Web Performance Optimization ) strategy in the following aspects:
- work with a reliable web hosting and with technical support,
- use reliable content management systems like WordPress or Shopify,
- compress the images on your website,
- disable plugins you don’t use,
- use lighter themes,
- improve your digital visibility through Content Marketing.
This is certainly valuable for any website that aims to collect and process user information . However, it is even more important for e-commerce sites that need to create a flawless and 100% functional shopping experience.
Taking care of your own digital channels, such as your website or blog , will not only make a good first impression on those users who do not yet know you, but will also be your main tool to nurture them.
3. Establish different techniques to retain your customers
You go to your favorite clothing store and at checkout, they ask you, “Do you earn points?” This is one of the classic examples of loyalty programs , a strategy that rewards customers’ purchasing behavior to inspire a sense of loyalty to the company.
Loyalty programs, while requiring resources to support the discounts and benefits they offer, help you