Trigger marketing is a fundamental tool for your email marketing strategy to succeed. Also known as triggered email marketing, it consists of sending messages or notifications at a specific time, in response to an event. This event can be a user action, a special day, important news or any other moment that could represent a conversion opportunity for your brand.
Thanks to triggered email marketing
you can seduce your audience with highly personalized messages that reach the perfect customer at exactly the right time. To help you put it into practice right away, today we’re going to look at 10 types of trigger marketing campaigns and how to use them.
10 types of triggered email marketing campaigns and how to use them
Welcome . Good starts are always important, so be careful when crafting your first Venezuela Mobile Phone Numbers Database to your new users – its success will determine your future relationship. It also helps the user to know what to expect from you and how to behave in relation to your brand, so be as clear as possible.
10 types of triggered email marketing campaigns
Onboarding
The user has already subscribed to your newsletter, but has not yet created an account or started using your website or e-commerce site. It’s time to send them an email that encourages them to get started.
Early activation
This message is specifically designed for people who have already created an account on your website, but have not yet started the purchase process. Think about what incentives you can offer them to move through the conversion funnel .
Reactivation
Everything was going well… but in some of the early stages of the process, the user stopped clicking. If you want to get them back on your side, win them over with the right triggered email marketing.
Remarketing
If you want to start with just one trigger marketing campaign, make it BT Leads one! These messages, also known as “abandoned cart” messages, are those that are directed to users who have left a purchase halfway through. They are the ones that get the most conversions out of all email marketing campaigns, especially if you get the offer right.
Transactional . These messages are typical confirmations of purchases, orders, shipments, returns… On their own they will not bring you conversions, but they are essential for good communication with the customer and can also reinforce your brand image.
Account notifications
These emails inform users about changes to their password, email, and other Europe Cell Phone Number data information. Like the previous ones, they are not aimed at conversion but are essential for fluid communication.
