In my last blog, I introduced you to the system we use to work with influencers and also explained the basic pillars of influencer marketing . It is already clear that these pillars only apply to physical and real-life influencers. In this article, we will look at a new trend that is shaking up the world, namely the so-called virtual influencers.
Who is a virtual influencer?
She’s perfect. She’s mysterious. She has a great zalo database character and a diverse life. She has tons of followers on Instagram. She’s just not real. But created by a team of 3D designers.
Their accounts look similar to those of other influencers. Virtual influencers promote fashion brands, recommend beauty products, and attend select events with top celebrities. But their entire world is artificial and unreal. Literally. Everything is the work of a team of designers.
How did it all start?
The first virtual influencer, who appeared in April 2016, is Lil Miquela . She currently has over 1.6 million followers. She has a huge influence and multitasking of the marketing manager: a real case is now even among the top 25 most influential “people” on the Internet . She uses her influence not only for commercial purposes , but also for charitable ones.
Lil Miquela also has a close friend named Blawko . You’ll see him wearing a breathing mask in all of his photos. He and Blawko’s ex-girlfriend Bermuda have around 140k followers.
Positives and negatives of virtual influencers
The main advantage can be considered the power of promotion that the influencer will provide to the promoted brand. Given that a team of designers is behind the promotion and the entire creation of digital influencers, Virtual influencers are making millions of dollars brands are delighted that human error is eliminated as much as possible. The content of the posts and the entire published campaign exactly matches the assignment.
Additionally, brands are taking advantage of denmark business directory the fact that they can target millennials and Gen Z, for whom virtual Instagram accounts are very attractive. The controversy surrounding the whole topic of virtual influencer marketing also helps it go viral, which in turn affects the spread of brands that virtual influencers promote.