Search and product campaigns will definitely have a higher click-through rate than content campaigns, and remarketing campaigns are likely to have a higher CTR than other display campaigns.
Relevance combines multiple factors. From entering a search query to arriving at a website’s landing page. This can include keyword match type, negative keywords, target audiences, ad text, etc.
The more ads correspond to keywords, the more relevant the campaigns are and the higher the CTR the ads usually have.
Ad ranking (Ad rank)
Even with a high ad ranking, an ad paytm database can be almost invisible. Considering the layout of the search results page (product campaign display, ad extensions, local search results, etc.), the visibility of an ad is significantly reduced. So the number of impressions can be high, but the number of clicks is almost zero.
Click-through rates vary greatly depending on the device. In general, mobile CTRs will be higher than desktop and tablet CTRs. Mobile ads take up the majority of the screen.
Before you start optimizing your campaigns,
It’s a good idea for your campaign, ad group, or ad to have at least 100 impressions. Otherwise, you’re not working with relevant enough data.
The CTR level often also depends on the advertiser’s industry. There are highly competitive industries with a CPC of 50-100 CZK, but there are also industries with a CPC in units of CZK.
Based on the above factors, a good account you don’t understand your needs clickthrough rate is considered to be 2%. An account CTR of 2% means that some campaigns (e.g. branded campaigns) will have a much higher clickthrough rate, while others will have a CTR well below this value.
In conclusion
However, a higher click-through rate does not always mean a good campaign. Your campaign may be shown to users who are unlikely to convert for some reason, but for some reason they click on your ads. The problem is often poor ad copy denmark business directory that is not relevant to the landing page. People then click on the ad with some expectation, but then immediately leave when they arrive at the page.
There are also various tools that can help us with optimization. Using the Auction insights tool, we can get a lot of interesting numbers that will help us answer questions about the behavior of our competitors. The report can be viewed and downloaded for individual keywords, reports, campaigns, or any other selection of part of the account by filters or labels.