Your email reputation (or sender reputation) is the score that email providers rely on to determine whether your emails go to an inbox, a spam folder, or nowhere.
It’s like a credit rating for your IP address and email domain. The higher your score, the more trustworthy you are in the eyes of email service providers like Gmail, Outlook, Yahoo, etc. If your score is low, even if you send genuine mail, it may be marked as spam.
Your reputation is built based on how recipients respond to your emails and whether your sending patterns are consistent and secure.
Here’s the hard truth: 46% of emails sent worldwide end up in spam folders . That means one in five emails are completely ignored — simply because the sender’s email reputation isn’t up to snuff.
Why Email Reputation Is Important to Your Business
Photo by Ivan Samkov: https://www.pexels.com/photo/woman-talking-on-the-phone-and-looking-at-a-laptop-4240498/
If your email reputation is poor, you are at risk of:
- Poor deliverability : Emails austria phone number library are classified as spam or not delivered at all.
- Low engagement : No one sees your message, so open and click rates drop.
- Wasted budget : You pay for email marketing campaigns that don’t really work.
- Damage to brand trust : People will view your emails as spam — even if they opted in to receive them.
In short, a bad sender reputation can degrade your email performance.
If email marketing or outbound sales is a big part of your business, maintaining a good sender reputation isn’t optional, it’s critical.
Key factors affecting email reputation
There’s no one button to press in thi is it worth using api for the gaming industry? s case. Your email reputation is affected by a number of factors over time. This is what it’s all about:
1. Spam Complaints
When recipients consistently report south africa numbers your messages as spam, your score can drop quickly. Even a 0.1% complaint rate (1,000 complaints for every 1 email) can activate spam filters – anything over 0.1% is considered a red flag by most inbox providers.
How to avoid it: Always ask for permission before you email someone. Use double opt-in if necessary, and set up an easy way to unsubscribe.