How will the newly completed Link Spam Update affect link building?
Google completed a new system update in January that focuses on combating spammy links. Work on it began in mid-December, so if you’ve seen a drop in your data or traffic estimates since then, that’s probably why.
In this case, it will be necessary to change tactics and perhaps take inspiration from your competitors. You can find detailed instructions in the article by Zdeněk Dvořák .
Google introduces Bard – its answer to ChatGPT
We already mentioned in a previous article that the most used search engine is planning to launch its own AI-based chatbot. Although this hasn’t officially happened, we now know what its version – Bard – will look like.
Like this.
image source: Google
This demonstration shows that although benin phone number data Bard will be a separate service outside of classic search, Google can incorporate answers from it directly into the SERP if you ask a question in the form of a search query.
Source: Search Engine Land
Google is testing a “trending” column in the People Also Ask section
Google wants to deliver the most relevant results possible, which is why it is trying to introduce a section with results that are currently moving the world – and that you might be interested in, following the example of Twitter or YouTube. After entering a search query, it will show you not only the classic results, but also current trends related to the given phrase.
Source: Search Engine Roundtable
Google could complete the transition to mobile-first indexing social ads: the definitive guide to increasing your sales on social media in the coming months
Google has been gradually working on a large project called mobile-first indexing since 2016. It means that from an SEO perspective, the desktop version of a page would no longer be primarily evaluated, as it used to be, but the mobile version.
The implementation of this change has been postponed several times (most recently indefinitely), but John Mueller outlined in February that successful completion could occur within the next few months. Or not. In the words of the classic: We will see.
Source: Search Land
Checking connection security worsens SEO scores
Some CDNs allow you to check the security of your connection and fight spambots by checking the box that says you are human. However, this reduces the user experience of visiting the site, which Google takes into account, so it is better to fight spambots in other ways, if possible.
Source: Search Engine Roundtable
Google has updated its list of best linking practices
A new update to best practices for linking aims to improve web crawling, recommending a focus on anchor text (both placement and content), internal linking to content, and external links from other pages.
Source: Search Engine Roundtable
Not every Googlebot has the same rendering engine and JavaScript
John Mueller revealed that not all Google bots use the same rendering engine and not all of them need to render. While the main desktop and mobile bots display JavaScript content well, other Googlebots may not be able to do so.
Source: Search Engine Roundtable
Updating users and permissions in Google Search Console
Google Search Console has updated its user management hong kong data and permissions settings with new features related to ownership and user management. Updated features include differentiating between verified and delegated owners, the ability to remove verified owners, and the ability to change delegated owner permission levels. This update gives users more control over who has access to their profiles in GSC.
Source: Search Engine Land
What’s new at Bing
Bing introduces new version of its search engine, powered by still waiting.
Microsoft expects the full integration of ChatGPT technology to revolutionize search, as it promises to provide the requested information in a much more accessible and efficient way than before.
Source: Search Engine Land
Bing adds indexing status and Bing Chat as an interaction source to Bing Webmaster Tools
Indexing status reports will appear in Bing Webmaster Tools.