When socially relevant issues meet marketing , interesting synergies are created, in which the common mission becomes to reach as many people as possible, to send powerful messages to every part of. Therefore, the world. We are in October, the month dedicated to the fight against breast cancer , a delicate topic that brings into play the forces of research associations, brands and testimonials with a single objective, that is, to. Therefore,

Between pink ribbons

Bottles of water and bananas, let’s see cancer awareness together the brands that collaborate with research and how they activate on social media (and beyond).  Pink Ribbon and pinkwashing (in a good way) It all starts from the iconic pink ribbon , symbol of prevention and the fight against breast cancer since 1992, the year. Therefore for the first time in prevention campaigns.

The brands that do so actively collaborate

The pink ribbon has always been the protagonist of various initiatives, from. Therefore, free visits to brand pinkwashing . Of course, it is not enough to create packaging to support the cause, by donating part of the proceeds to support scientific research.

Among the most recent examples are Estée Lauder with the Time To End Breast Cancer social campaign and a limited edition of total pink cosmetics, or ghd with the pink.

Therefore, straightener decorated by David Allen , a tattoo artist who for years has created designs designed specifically for women who have suffered an oncological mastectomy.

The idea came to Lilt ( Italian League for the Fight against Cancer ), looking for a universal symbol that would speak to all women (even men, actually, although. Therefore, breast cancer mostly affects the female population) to remind them of importance of early diagnosis.

After an intense day of virtual screaming to celebrate Caps Lock Day , it’s time to calm things down and get back to good manners. Today, in fact, we’re talking about Netiquette , that is, that unwritten rule that teaches us how to behave correctly in the wild world of the internet. Netiquette is literally internet etiquette and derives from (you’ll never guess which) the words net and etiquette . Some users have probably never heard of it, but the internet, even if virtual, remains a meeting place between people and as such has its own rules to avoid turning into a trump match between pensioners at Mimmo’s bar.

Let’s brush up on the teachings of the kindergarten teacher:

you don’t scream How does this translate when we are writing? NO CAPS LOCK . Even the most experienced among us in using the Internet know that writing in capital letters is automatically equivalent to shouting and this hurts our virtual ears. The only exception allowed are your mother’s comments under your profile photo: here the block letters are a survival tool because otherwise she wouldn’t see what she writes. Read, huff, understand the situation and move on.

This indication is insidious

Second rule: emojis , because at the first message without it, the “ are you mad at me?” immediately starts. ” On the contrary, excessive use risks turning your message into the next Puzzle Week game, in which you have to try to understand the hidden message. The emoji is a powerful weapon and as such must be used with caution. Last rule… The most important, which we should always remember, even when alone at home and talking in front of the mirror: education .

Do you have an e-commerce site and want to get the most out of your discount campaign for Black Friday and Cyber ​​Monday? Here are the 5 cornerstones of every successful promotional campaign, especially for the hottest discount season of the year! Black Friday, Cyber ​​Monday, Christmas offers and sales: we are often asked why an online seller should invest money in a campaign that offers amazing discounts to less loyal customers. The point is that you need to offer discounts to retain customers and, to do it well, you need to invest in the right tools.

promotion tool to increase your sales?

So is it really useful to invest in a web The answer is: ABSOLUTELY YES! The data speaks clearly and, if you have an e-commerce, they speak to you! In fact, 80% of Italians want to bring forward their Christmas purchases by taking advantage of the Black Friday and Cyber ​​Monday discounts. It is the shopping season that precedes Christmas and more and more consumers are taking advantage of it not only to buy for themselves, but also to anticipate gifts from Santa Claus.

What makes an online Black Friday promotion effective?

Here are 5 ideas and tips not to forget to make this offer period as special for you as it is for consumers thirsty for discounts! Warm up your audience: prepare the ground with a Direct Email Marketing campaign. DEM is one of the best digital marketing tools for maintaining direct contact with the customer throughout the promotion process. Welcome email: it’s the moment of maximum interest for the new community member! Strike while the iron is hot and immediately make him understand why he was right to sign up.