Differences between ATL and BTL
As we have already mentioned, ATL and BTL are not necessarily rivals or opposites, but they undoubtedly have differences that, […]
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Greenwashing: green but not ecological marketingDon’t be part of the scam!
Why do they do this? The answer is simple: in order to increase their sales, in the specific case of
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How not to be a Greenwashing company?
Do you really want to have a sustainable campaign? Then let’s talk about how to avoid greenwashing or promoting completely
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5 differences between ATL and BTL that you need to know to manage your marketing and advertising strategy
With the arrival of technologies and mobile devices, brands have had to innovate in the way they are seen or
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How to create a virtual store?
If you have already chosen the market segment or niche , done a study, know the viability of the project, have already
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The instructions in the Robots.txt file are just directives
Although the use of robots.txt is an industry standard, search engines are not required to follow all of your requests.
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Guide to online stores: what it is exactly, how to create one and how it works
Digital transformation has not only changed the way we communicate with the world, but it is also changing the way we buy
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What are robots.txt commands?
The commands in robots.txt work similarly to HTML and the various programming languages on the market. There are commands that robots will follow to
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How to make a good sales report? 4 techniques to achieve it
Companies face several challenges every day, including customer service and the implementation of marketing strategies . For these to be effective, it
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Learn about Robots.txt files and how to use them correctly in your website’s SEO
Ensuring that your site appears in users’ searches is essential to the success of any Digital Marketing strategy . To achieve this
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Do you know what ZMOT or Zero Moment of Truth is?
In recent years, the concept of Zero Moment Of Truth, simply known as ZMOT, has become one of the most
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Enthusiastic reviews usually come from the first
Two groups for simple reasons: they are finally starting to get to know themselves, understand what they really want, recognize