Remarketing is a strategy that allows you to “chase” users. Who have visited a site, but who have not completed the desired action. And therefore have not generated the conversion. It refers to a form of online advertising aimed at connecting with people who have already previously interacted with the brand. Usually, most users who end up on a website looking for goods or services hesitate to complete the purchase, ending up abandoning the site altogether. In fact, generally, only a very small part of web traffic ends with a conversion on the first visit.
Thanks to remarketing
A company can recover a commercial Denmark Telegram Number Data relationship with users. That was interrupted for some reason.But above all it can try to finalize the business objective. Therefore be it the purchase of a product or service.The filling out of a form to acquire contacts or simply request a quote. Specifically, we are talking about dynamic remarketing. Consisting of a more targeted and effective action. That allows a personalized message to be shown again to users who have not completed an action on the site. Having the ability to target this type of person means giving them. A second chance to return to the site and complete the purchase.
To do remarketing
It is necessary to track data relating to the user Dominican Republic Telegram Number and his navigation and use them as statistical data to redirect him back to the site with the aim of optimizing conversion. You can do this via cookies , pixels , or strings of code on your website. Without any impact on navigation, they allow you to monitor people’s behavior to show them relevant ads and convince them to return to the store. Using these technologies means proposing targeted advertising, thus encouraging purchases, through levers such as discounts or by offering products similar to those just purchased.