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5 best breast cancer awareness campaigns
When socially relevant issues meet marketing , interesting synergies are created, in which the common mission becomes to reach as many people as possible, to send powerful messages to every part of. Therefore, the world. We are in October, the … Continue reading
Netiquette few but very useful rules
After an intense day of virtual screaming to celebrate Caps Lock Day , it’s time to calm things down and get back to good manners. Today, in fact, we’re talking about Netiquette , that is, that unwritten rule that teaches … Continue reading
5 things to know to create an effective
Do you have an e-commerce site and want to get the most out of your discount campaign for Black Friday and Cyber Monday? Here are the 5 cornerstones of every successful promotional campaign, especially for the hottest discount season of … Continue reading
Remarketing all the secrets to win back customers.
Remarketing is a strategy that allows you to “chase” users. Who have visited a site, but who have not completed the desired action. And therefore have not generated the conversion. It refers to a form of online advertising aimed at … Continue reading
The 5 best tools for creating effective landing pages
If you share our passion for digital marketing, you surely understand the importance of having a well-crafted landing page. This page plays a vital role in attracting new customers and capturing the attention of those who visit your site. If, … Continue reading
Jung’s archetypes: practical guide for positioning a brand
Don’t worry, no personality test: today we’re talking to you about a very useful tool in building a brand called Jung’s archetypes. If we have to make our brand unique compared to the competition and position ourselves in the consumer’s … Continue reading
The 9 most frequent mistakes to avoid on social media
Social media marketing is a double-edged sword. With the right preparation it leads to enormous results but if you improvise. An expert and hire the cousin on duty without strategy or resources , in the best case scenario you lose … Continue reading
Experiential Marketing: how it works and how to do it
This phrase from Baci Perugina opens the door to a reflection that is anything but banal. Let’s try to understand what Experiential Marketing is , on and how to add value to your marketing operations, with some simple examples. via … Continue reading
Christmas Digital Marketing. The best books to put under the tree.
Instead of dozing on the sofa in front of the fireplace during the holidays, beached like whales, after having eaten everything from lasagna to fish, from appetizers to brontosaurus stew, up to grandmother’s blood pressure pills… you have decided to … Continue reading
Corporate best practices what not to overlook
Can’t wait to bite into nougat, pandoro and panettone (strictly without candied fruit) while humming it ‘s the most wonderful time of the year ? Us too, despite knowing that the impatience for the magical Christmas break is directly proportional … Continue reading